Lorrie Feeser is a licensed esthetician, entrepreneur, and founder of The Skin CEO, a travel-focused skincare brand built around a simple belief: your skin travels too.

With more than 20 years of experience as an esthetician and eight years as the owner of So Fresh Spa, Lorrie began noticing a pattern in her treatment room. Women were returning from vacations and business trips with skin that was dehydrated, sensitized, and stressed by flying and changing environments.

That observation inspired The Skin CEO-a preventative approach to skincare that considers the journey and destination, from dry airplane cabins to sun, heat, cold, wind, and changing climates.